Samantha R. Adams

Great products are built by great teams. I lead both.

Director of Product Management focused on scalable digital platforms, SaaS innovation, and enterprise growth — built on developing and mentoring exceptional cross-functional teams.

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$56M+
SaaS revenue generated
17
Products launched
40+
Leaders mentored
4,000+
Enterprise users served
How I lead

The operating system behind the wins.

Developing and mentoring cross-functional teams is the work I'm proudest of. The product wins follow.

Leading people

Build the team, then the product.

I develop and mentor cross-functional teams — PMs, designers, engineers, and analysts. Talent compounds. Every leader I grow becomes a force multiplier long after the product ships.

Discovery

Evidence beats opinion.

Continuous discovery, customer interviews, and tight data loops. Every roadmap bet is grounded in real signal — not the loudest stakeholder in the room.

Product strategy

Strategy is a portfolio, not a roadmap.

Great product leaders allocate capital across bets — not just sequence features. Every roadmap decision is a capital decision.

Operating model

Outcomes over output.

Ship fewer things, on the things that matter. Define the business metric first, then earn the right to add scope.

Core capabilities

What I bring to a product organization.

Product strategy & vision

Multi-year portfolio strategy, market positioning, and the business case to back it up.

  • Portfolio strategy
  • Roadmapping
  • Market sensing

Platform & SaaS scaling

Architecting multi-product portfolios on shared platforms — from zero-to-one through scale.

  • Platform thinking
  • Multi-product
  • Architecture partnership

Pricing, packaging & GTM

Value-based pricing, tiered packaging, tight partnership with sales, marketing, and CS.

  • Pricing strategy
  • Packaging
  • GTM execution

Team building & mentorship

Hiring, developing, and mentoring high-performing PM, design, and engineering leaders.

  • Hiring
  • Coaching
  • Career development

Cross-functional leadership

Aligning product, engineering, design, data, and GTM around a single definition of winning.

  • Stakeholder alignment
  • Operating cadence
  • Executive comms

Digital transformation

Modernizing legacy enterprise platforms with workflow-first redesigns and adoption programs.

  • Workflow design
  • Change management
  • Adoption
Selected work

Case studies.

01
Electric Vehicles · OEM

Commercial EV product portfolio expansion

Defined and launched a multi-segment commercial EV product portfolio, unlocking new fleet customer segments and accelerating order pipeline.

Strategy: Built a portfolio strategy anchored on a shared platform with configurable variants. Aligned product, engineering, and commercial leadership on a sequenced roadmap that prioritized highest-margin fleet segments and reused 70% of validated systems.
3
New segments unlocked
+42%
Pipeline growth
9 mo
Time-to-market reduction
02
Industrial SaaS · Enterprise

Scaling an industrial SaaS platform to $56M+ ARR

Owned a portfolio of five SaaS products serving industrial operators. Repositioned, repackaged, and re-priced — driving durable revenue growth.

Strategy: Reframed the portfolio around three buyer journeys, introduced value-based pricing tiers, and rebuilt the roadmap around portfolio-level themes. Aligned product, marketing, sales, and customer success on a unified GTM narrative.
$56M+
SaaS revenue generated
17
Products launched
118%
Net revenue retention
03
Mobility · Platform Strategy

Fuel-agnostic vehicle platform strategy

Authored a platform strategy that decoupled vehicle architecture from powertrain, enabling EV, hybrid, and ICE variants to ship from one program.

Strategy: Defined a fuel-agnostic platform strategy: common skateboard, modular powertrain bay, shared software stack. Built the business case with finance, sequenced the program with engineering, and aligned executive stakeholders on a 5-year horizon.
3
Powertrain options on platform
~70%
Engineering reuse
+30%
Capital efficiency
04
Enterprise SaaS · Digital Transformation

Enterprise workflow modernization

Replaced a legacy operations system used by 4,000+ enterprise users with a modern, role-based workflow platform.

Strategy: Reframed the program from a rebuild to a workflow redesign. Worked with operations leadership to define target workflows by role, then built the platform around those workflows with clear KPIs and a phased rollout.
4,000+
Users migrated
-38%
Cycle time reduction
92%
Adoption in 90 days
05
B2B SaaS · Go-to-Market

GTM and pricing strategy reset

Led a cross-functional pricing and packaging reset that lifted ACV and cleaned up a confused buyer journey.

Strategy: Rebuilt pricing around outcomes, simplified to two clear editions plus add-ons, and re-anchored marketing and sales narratives on business value rather than feature lists.
+24%
ACV uplift
+11pts
Win rate
-18%
Discounting
Measurable outcomes

Results, not slideware.

$56M+
Net-new SaaS revenue

Across a multi-product portfolio repositioned around value-based packaging.

40+
Leaders mentored

PMs, designers, and engineers across multiple orgs — many promoted into leadership.

+24%
ACV uplift

From a cross-functional pricing and packaging reset.

118%
Net revenue retention

Improved from 102% across enterprise SaaS portfolio.

92%
Adoption in 90 days

Across 4,000+ users in an enterprise workflow modernization.

+42%
Pipeline growth

From a multi-segment commercial portfolio expansion.

Experience

A decade-plus of product and operational leadership.

2022 — Present

Director of Product Management

Industrial SaaS & Emerging Platforms

Lead product strategy and portfolio across enterprise SaaS and adjacent markets. Own pricing, packaging, and GTM partnership for a multi-product portfolio.

2019 — 2022

Senior Product Manager

Enterprise Software

Owned platform modernization for 4,000+ enterprise users. Led role-based workflow redesign and adoption program.

2016 — 2019

Product Manager

B2B SaaS

Shipped multiple revenue-driving products. Partnered with sales and marketing on packaging and go-to-market.

2010 — 2016

United States Army

Honorable Discharge — 6 years of service

Leadership, operations, and execution under pressure. The foundation for everything that followed.

Let's build what's next.

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